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The Friction-Free Economy: Marketing Strategies for a Wired World
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The Friction-Free Economy: Marketing Strategies for a Wired World Hardcover - 1997

by Ted Lewis


From the publisher

Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.

Details

  • Title The Friction-Free Economy: Marketing Strategies for a Wired World
  • Author Ted Lewis
  • Binding Hardcover
  • Edition First Edition
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Harper Business, New York, NY, U.S.A.
  • Date October 1, 1997
  • ISBN 9780887308475 / 0887308473
  • Weight 1.11 lbs (0.50 kg)
  • Dimensions 9.59 x 6.57 x 1.08 in (24.36 x 16.69 x 2.74 cm)
  • Library of Congress Catalog Number 97-13811
  • Dewey Decimal Code 620.006
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The Friction-Free Economy
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The Friction-Free Economy

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