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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing Paperback - 1999 - 1st Edition

by Thomas L. Harris; Thomas Harris; Foreword by Philip Kotler


First line

INTEGRATED MARKETING COMMUNICATIONS (IMC) IS THE MARKETING concept of the 1990s.

Details

  • Title Value-Added Public Relations: The Secret Weapon of Integrated Marketing
  • Author Thomas L. Harris; Thomas Harris; Foreword by Philip Kotler
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 314
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill, Lincolnwood, Illinois, U.S.A.
  • Date December 11, 1999
  • Illustrated Yes
  • ISBN 9780844234120 / 0844234125
  • Weight 1.17 lbs (0.53 kg)
  • Dimensions 9.01 x 6.01 x 0.83 in (22.89 x 15.27 x 2.11 cm)
  • Library of Congress Catalog Number 97037323
  • Dewey Decimal Code 659.2
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing

by Harris,Thomas

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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing

by Harris,Thomas

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Value-Added Public Relations : The Secret Weapon of Integrated Marketing
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Value-Added Public Relations : The Secret Weapon of Integrated Marketing

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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing

by Harris,Thomas

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Value-Added Public Relations : The Secret Weapon of Integrated Marketing

Value-Added Public Relations : The Secret Weapon of Integrated Marketing

by Thomas L. Harris

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Value-Added Public Relations: The Secret Weapon of Integrated Marketing Harris,Thomas
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing Harris,Thomas

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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing

by Harris,Thomas

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