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McGraw-Hill, 1999-12-11. Paperback. Very Good. 0.8000 in x 8.9000 in x 6.0000 in.
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing Paperback - 1999 - 1st Edition
by Thomas L. Harris; Thomas Harris; Foreword by Philip Kotler
First line
INTEGRATED MARKETING COMMUNICATIONS (IMC) IS THE MARKETING concept of the 1990s.
Details
- Title Value-Added Public Relations: The Secret Weapon of Integrated Marketing
- Author Thomas L. Harris; Thomas Harris; Foreword by Philip Kotler
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 314
- Volumes 1
- Language ENG
- Publisher McGraw-Hill, Lincolnwood, Illinois, U.S.A.
- Date December 11, 1999
- Illustrated Yes
- ISBN 9780844234120 / 0844234125
- Weight 1.17 lbs (0.53 kg)
- Dimensions 9.01 x 6.01 x 0.83 in (22.89 x 15.27 x 2.11 cm)
- Library of Congress Catalog Number 97037323
- Dewey Decimal Code 659.2
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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McGraw-Hill Companies, The, 1999. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing Harris,Thomas
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