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Kinderculture: The Corporate Construction of Childhood
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Kinderculture: The Corporate Construction of Childhood Paperback - 2011

by Shirley R. Steinberg


From the publisher

America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a 'kinderculture'. In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated.

Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today's children, including Twilight, True Blood, and vampires, hip hop, Hannah Montana, Disney, and others.

Details

  • Title Kinderculture: The Corporate Construction of Childhood
  • Author Shirley R. Steinberg
  • Binding Paperback
  • Edition Third Edition, T
  • Pages 322
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2011-01-11
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780813344898 / 0813344891
  • Weight 0.83 lbs (0.38 kg)
  • Dimensions 8.9 x 6 x 0.7 in (22.61 x 15.24 x 1.78 cm)
  • Reading level 1350
  • Library of Congress subjects Educational anthropology - United States, Popular culture - United States
  • Library of Congress Catalog Number 2010041436
  • Dewey Decimal Code 372.21

Media reviews

Citations

  • Choice, 09/01/2011, Page 0
  • Reference and Research Bk News, 04/01/2011, Page 204

About the author

Shirley R. Steinberg is the director of The Paulo and Nita Freire International Project for Critical Pedagogy at McGill University and has been Research Professor at the University of Barcelona. Her most recent books include: Boy Culture: An Encyclopedia; 19 Urban Questions: Teaching in the City; Diversity and Multiculturalism: A Reader; Christotainment: Selling Jesus Through Popular Culture (Westview Press); and award-winning Contemporary Youth Culture Encyclopedia
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