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The Content Trap: A Strategist's Guide to Digital Change
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The Content Trap: A Strategist's Guide to Digital Change Hardcover - 2016

by Bharat Anand


Details

  • Title The Content Trap: A Strategist's Guide to Digital Change
  • Author Bharat Anand
  • Binding Hardcover
  • Pages 464
  • Volumes 1
  • Language ENG
  • Publisher Random House, New York
  • Date 2016-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780812995381 / 0812995384
  • Weight 1.6 lbs (0.73 kg)
  • Dimensions 9.3 x 6.4 x 1.3 in (23.62 x 16.26 x 3.30 cm)
  • Library of Congress subjects Entrepreneurship, Mass media - Economic aspects
  • Library of Congress Catalog Number 2016019174
  • Dewey Decimal Code 302.230

About the author

Bharat Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School. He graduated magna cum laude with a B.A. in economics from Harvard University and received his Ph.D. in economics from Princeton University.

Professor Anand is an expert in digital and corporate strategy. He has studied how new technologies affect what we watch, read, and hear, and how companies navigate digital change. He has written more than fifty articles and case studies, received awards for his research and case-writing, and chaired various executive education programs. He is a two-time winner of the "best teacher award" at Harvard Business School.

Anand has advised leading organizations and entrepreneurs around the world. Recently, he helped create Harvard Business School's digital learning initiative, HBX, which he now oversees as faculty chair.

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