Skip to content

Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM] Paperback - 2005

by Richard W. Lewis

Summary

Includes CD-ROM.

Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.

This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

From the publisher

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

First line

AS I THINK BACK TO THE BIRTH OF THE ABSOLUT CITIES CAMPAIGN IN 1988 with the arrival of ABSOLUT L.A., I can't help but smile.

Details

  • Title Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]
  • Author Richard W. Lewis
  • Binding Paperback
  • Edition Paperback with d
  • Pages 267
  • Volumes 1
  • Language ENG
  • Publisher Periplus Editions, Hong Kong
  • Date October 15, 2005
  • Illustrated Yes
  • ISBN 9780794603311 / 0794603319
  • Weight 3.2 lbs (1.45 kg)
  • Dimensions 11.58 x 9.16 x 0.74 in (29.41 x 23.27 x 1.88 cm)
  • Dewey Decimal Code 659.196

Media reviews

"Seeing the many and varied iterations of the Absolut bottle ad concept inside one book only makes abundantly clear what an impressive effort it has been over the course of a quarter century."—Chicago Sun Times

About the author

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

More Copies for Sale

Absolut Sequel: The Absolut Advertising Story Continues

Absolut Sequel: The Absolut Advertising Story Continues

by Lewis, R.

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
2
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
€2.62
€10.25 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
€2.62
€10.25 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W.

  • Used
Condition
UsedGood
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
Brooklyn Park, Minnesota, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€3.35
€2.81 shipping to USA

Show Details

Description:
UsedGood. Item has stickers or notes attached to cover and/or pages that have not been removed to prevent further damage Stains on outside cover/inside the book. Cover has some rubbing and edgewear. Access codes, CD's, and other accessories may not be included. CD inside
Item Price
€3.35
€2.81 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues [With CDROM]

by Lewis, Richard W.

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
€7.10
FREE shipping to USA

Show Details

Description:
Periplus Editions, 1992. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
€7.10
FREE shipping to USA
Absolut Sequel : The Absolut Advertising Story Continues

Absolut Sequel : The Absolut Advertising Story Continues

by Richard W. Lewis

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
3
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
€7.10
FREE shipping to USA

Show Details

Description:
Periplus Editions (HK), Limited, 2005. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
€7.10
FREE shipping to USA
Absolut Sequel : The Absolut Advertising Story Continues

Absolut Sequel : The Absolut Advertising Story Continues

by Richard W. Lewis

  • Used
  • Acceptable
  • Paperback
Condition
Used - Acceptable
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
€7.10
FREE shipping to USA

Show Details

Description:
Periplus Editions (HK), Limited, 2005. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
€7.10
FREE shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Richard W. Lewis

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
€8.51
FREE shipping to USA

Show Details

Description:
Periplus Editions, 2005-10-15. Paperback. Good.
Item Price
€8.51
FREE shipping to USA
Absolut Sequel
Stock Photo: Cover May Be Different

Absolut Sequel

by Lewis, Richard W.

  • Used
Condition
Used - Buen estado
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
Madrid, Madrid, Spain
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
€10.00
€14.50 shipping to USA

Show Details

Description:
Periplus, 2005. Tapa Blanda. Buen estado.
Item Price
€10.00
€14.50 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W.

  • Used
  • Fine
  • Paperback
  • first
Condition
Used - Fine
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
CASTAIC, California, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
€14.11
FREE shipping to USA

Show Details

Description:
Periplus Editions. PAPERBACK. 0794603319 1st Book is like new. Customer service is our #1 priority. We sell great books at cheap prices. . Fine.
Item Price
€14.11
FREE shipping to USA
Absolut Sequel: The Absolut Advertising Story Continues

Absolut Sequel: The Absolut Advertising Story Continues

by Lewis, Richard

  • Used
  • Very Good
  • Paperback
  • first
Condition
Used - Very Good
Edition
1st
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
Middlebury, Vermont, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€18.83
€4.71 shipping to USA

Show Details

Description:
North Clarendon, VT: Periplus, 2005. 1st. Softcover. Very Good/None. 267 pages. Softcover with little to no wear on edges. Clean, tight copy with color pictures throughout. Includes CD. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran… Read More
Item Price
€18.83
€4.71 shipping to USA
Absolut Sequel.: The Absolut Advertising Story Continues
Stock Photo: Cover May Be Different

Absolut Sequel.: The Absolut Advertising Story Continues

by Lewis, Richard W.

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780794603311 / 0794603319
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€40.09
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
€40.09
FREE shipping to USA