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Advertising Media Planning: A Brand Management Approach Unknown - 2015 - 4th Edition
by KELLEY, LARRY; SHEEHAN, KIM; JUGENHEIMER, DONALD W.
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- Title Advertising Media Planning: A Brand Management Approach
- Author KELLEY, LARRY; SHEEHAN, KIM; JUGENHEIMER, DONALD W.
- Binding unknown
- Edition number 4th
- Edition 4
- Pages 351
- Language ENG
- Publisher Routledge
- Date 2015
- ISBN 9780765640901
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Advertising Media Planning: A Brand Management Approach
by Kelley, Larry D.; Bartel Sheehan, Kim
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Routledge, 2015-04-10. Paperback. Used: Good.
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Advertising Media Planning: A Brand Management Approach
by Kelley, Larry
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Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Kelley, Larry D.; Bartel Sheehan, Kim
- Used
- Paperback
- Condition
- Used:Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780765640901 / 0765640902
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Routledge, 2015-04-10. Paperback. Used:Good.
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Stock Photo: Cover May Be Different
Advertising Media Planning: A Brand Management Approach
by Sheehan, Kim; Kelley, Larry D
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Routledge, 2015-04-10. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
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Advertising Media Planning
by Sheehan, Kim (University of Oregon, USA),Kelley, Larry D. (University of Houston, USA)
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Uxbridge, Greater London, United Kingdom
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness.
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Advertising Media Planning: A Brand Management Approach
by Larry D. Kelley
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Southport, Merseyside, United Kingdom
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Paperback / softback. New. The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing…
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