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100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer
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100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World Paperback - 2018

by Martin Newman; Malcolm McDonald


Details

  • Title 100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World
  • Author Martin Newman; Malcolm McDonald
  • Binding Paperback
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2018-08-28
  • Features Bibliography, Index
  • ISBN 9780749482671 / 0749482672
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.1 x 6 x 0.9 in (23.11 x 15.24 x 2.29 cm)
  • Library of Congress subjects Marketing, Customer services
  • Library of Congress Catalog Number 2018027582
  • Dewey Decimal Code 658.812

About the author

Martin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group and Customer Service Action. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and listed in the Retail Insiders top 100 Retail Movers & Shakers and the British Vogue Online Fashion 100. He is the author of The Power of Customer Experience (also published by Kogan Page).

Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world's leading multinationals and has written over 40 books, including the bestseller, Marketing Plans.

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100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

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100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

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100 Practical Ways to Improve Customer Experience: Achieve End-to-end Customer Engagement in a Multi-channel World

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100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a...
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100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World

by Newman, Martin

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100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a...
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100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World

by Newman, Martin

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