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Risk Issues and Crisis Management in Public Relations: A Casebook of Best
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice Paperback - 2008

by Michael Regester; Judy Larkin

This fourth edition defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. Featuring new case studies, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.


From the publisher

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Details

  • Title Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
  • Author Michael Regester; Judy Larkin
  • Binding Paperback
  • Edition 4th
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, Uk
  • Date 2008-06-24
  • Illustrated Yes
  • ISBN 9780749451073 / 0749451076
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
  • Library of Congress subjects Social responsibility of business, Public relations
  • Library of Congress Catalog Number 2008006549
  • Dewey Decimal Code 658.405

Media reviews

Citations

  • Reference and Research Bk News, 08/01/2008, Page 122

About the author

Michael Regester and Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy, Regester Larkin.
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR In Practice)

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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)

by Regester, Michael; Larkin, Judy

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Paperback
ISBN 10 / ISBN 13
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