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Scoring Points: How Tesco Continues to Win Customer Loyalty
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Scoring Points: How Tesco Continues to Win Customer Loyalty Hardcover - 2007

by Clive Humby; Terry Hunt; Tim Phillips

First line

The 13th of February isn't an anniversary that Tesco's management publicly celebrates, but if they did, you wouldn't blame them.

Details

  • Title Scoring Points: How Tesco Continues to Win Customer Loyalty
  • Author Clive Humby; Terry Hunt; Tim Phillips
  • Binding Hardcover
  • Edition 2nd
  • Pages 294
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date February 1, 2007
  • Illustrated Yes
  • ISBN 9780749447526 / 0749447524
  • Weight 1.43 lbs (0.65 kg)
  • Dimensions 9.48 x 6.27 x 1.02 in (24.08 x 15.93 x 2.59 cm)
  • Library of Congress subjects Customer loyalty programs
  • Library of Congress Catalog Number 2006018807
  • Dewey Decimal Code 658.812

About the author


Clive Humby is the chief information architect behind Tesco Customer Management and its segmentation program. He is also a Visiting Professor of Integrated Marketing at Northwestern University.
Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include Tesco, British Gas, The Economist, Cadbury's, and Barclays.
Tim Phillips is a renowned business journalist and broadcaster. He is the author of "Knockoff," also published by Kogan Page.

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Scoring Points: How Tesco Continues to Win Customer Loyalty

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Hunt, Terry

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Scoring Points: How Tesco Continues to Win Customer Loyalty

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Hunt, Terry

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  • Hardcover
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ISBN 10 / ISBN 13
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Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Hunt, Terry

  • Used
  • Hardcover
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Used; Very Good
Edition
2
Binding
Hardcover
ISBN 10 / ISBN 13
9780749447526 / 0749447524
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Scoring Points : How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points : How Tesco Continues to Win Customer Loyalty

by Humby, Clive, Phillips, Tim, Hunt, Terry

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ISBN 10 / ISBN 13
9780749447526 / 0749447524
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Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Hunt, Terry

  • Used
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  • Hardcover
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Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780749447526 / 0749447524
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Scoring Points : How Tesco Continues to Win Customer Loyalty

Scoring Points : How Tesco Continues to Win Customer Loyalty

by Clive Humby; Terry Hunt; Tim Phillips

  • Used
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  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780749447526 / 0749447524
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Scoring Points : How Tesco Continues to Win Customer Loyalty
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Scoring Points : How Tesco Continues to Win Customer Loyalty

by Humby, Clive, Phillips, Tim, Hunt, Terry

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ISBN 10 / ISBN 13
9780749447526 / 0749447524
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Scoring Points: How Tesco Continues to Win Customer Loyalty
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Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive

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Scoring Points: How Tesco Continues to Win Customer Loyalty
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Scoring Points: How Tesco Continues to Win Customer Loyalty

by Terry Hunt

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Scoring Points: How Tesco Continues to Win Customer Loyalty
Stock Photo: Cover May Be Different

Scoring Points: How Tesco Continues to Win Customer Loyalty

by Humby, Clive

  • Used
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  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780749447526 / 0749447524
Quantity Available
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