Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One Hardcover - 2014
by David R. Bell
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
Summary
Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives.
Details
- Title Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Author David R. Bell
- Binding Hardcover
- Pages 240
- Volumes 1
- Language ENG
- Publisher Harper Business
- Date 2014-05-06
- Features Bibliography, Dust Cover, Index, Table of Contents
- ISBN 9780544262270 / 0544262271
- Weight 0.92 lbs (0.42 kg)
- Dimensions 9 x 6.2 x 1 in (22.86 x 15.75 x 2.54 cm)
- Library of Congress subjects Consumption (Economics), Consumer behavior
- Library of Congress Catalog Number 2013050979
- Dewey Decimal Code 658.872
About the author
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Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
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