Description:
Dover Publications. Good. 1976. Paperback. 9780486232591 . Dover Pictorial Archive S; 8.38 X 0.46 X 10.97 inches; 176 pages .
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From the rear cover
This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.
Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun checkerboard square to the Cities Service corporate triangle. Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be. Original Dover (1976) publication.
Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun checkerboard square to the Cities Service corporate triangle. Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be. Original Dover (1976) publication.
Details
- Title American Trademark Designs
- Author Barbara Baer Capitman
- Binding Paperback
- Edition 1st Edition
- Pages 176
- Volumes 1
- Language ENG
- Publisher Dover Publications, New York
- Date 1976-06
- Features Bibliography
- ISBN 9780486232591 / 048623259X
- Weight 1.11 lbs (0.50 kg)
- Dimensions 10.97 x 8.38 x 0.46 in (27.86 x 21.29 x 1.17 cm)
- Library of Congress subjects Trademarks - United States, Logos (Symbols) - United States
- Library of Congress Catalog Number 75044714
- Dewey Decimal Code 658.827
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American Trademark Designs (Dover Pictorial Archive S)
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American Trademark Designs (Dover Pictorial Archive S)
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American Trademark Designs : A Survey of 732 Marks, Logos and Corporate-Identity Symbols
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American Trademark Designs : A Survey of 732 Marks, Logos and Corporate-Identity Symbols
by Capitman, Barbara Baer
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American Trade-mark Designs: Survey with 732 Marks, Logos and Corporate-identity Signs (Dover Pictorial Archive)
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American Trademark Designs (Dover Pictorial Archive S)
by Capitman, Barbara Baer
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American Trademark Designs (Dover Pictorial Archive S)
by Capitman, Barbara Baer
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American Trademark Designs (Dover Pictorial Archive S)
by Capitman, Barbara Baer
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- ISBN 10 / ISBN 13
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