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Beyond Disruption: Changing the Rules in the Marketplace
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Beyond Disruption: Changing the Rules in the Marketplace Hardcover - 2002

by Jean-Marie Dru

Details

  • Title Beyond Disruption: Changing the Rules in the Marketplace
  • Author Jean-Marie Dru
  • Binding Hardcover
  • Edition First Edition
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, New York
  • Date 2002-04
  • Illustrated Yes
  • ISBN 9780471218999 / 0471218995
  • Weight 1.61 lbs (0.73 kg)
  • Dimensions 9.22 x 6.32 x 0.89 in (23.42 x 16.05 x 2.26 cm)
  • Library of Congress subjects Advertising, Marketing
  • Library of Congress Catalog Number 2002280694
  • Dewey Decimal Code 659.1

About the author

JEAN-MARIE DRU is President and CEO of TBWA, a worldwide organization that is among the top ten U.S.-based agency networks, with annual consolidated billings of $8.6 billion. The network has 217 offices in 69 countries and 8,400 employees worldwide. Main global clients of TBWA include Absolut, Adidas, Apple, Beiersdorf, Bic, Nissan, and Sony PlayStation, as well as Energizer and Kmart in the USA and Henkel, McDonald's, and Michelin in Europe. Prior to his role with TBWA, Dru was co-founder and chairman of the BDDP Group, which merged with TBWA in 1998. Prior to founding BDDP, Dru was executive creative director at Saatchi & Saatchi and CEO of Young & Rubicam in Paris.

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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)

Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)

by Dru, Jean–Marie

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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)

by JeanMarie Dru

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Hardcover
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Beyond Disruption : Changing the Rules in the Marketplace
Stock Photo: Cover May Be Different

Beyond Disruption : Changing the Rules in the Marketplace

by Dru, Jean-Marie

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9780471218999 / 0471218995
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Beyond Disruption : Changing the Rules in the Marketplace
Stock Photo: Cover May Be Different

Beyond Disruption : Changing the Rules in the Marketplace

by Dru, Jean-Marie

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ISBN 10 / ISBN 13
9780471218999 / 0471218995
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Beyond Disruption : Changing the Rules in the Marketplace

Beyond Disruption : Changing the Rules in the Marketplace

by Jean-Marie Dru

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Beyond Disruption. Changing The Rules in The Marketplace An Adweek Book
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Beyond Disruption. Changing The Rules in The Marketplace An Adweek Book

by Dru, Jean-Marie

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Beyond Disruption : Changing the Rules in the Marketplace
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Beyond Disruption : Changing the Rules in the Marketplace

by Dru, Jean-Marie

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Beyond Disruption: Changing the Rules in the Marketplace
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Beyond Disruption: Changing the Rules in the Marketplace
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Beyond Disruption: Changing the Rules in the Marketplace

by Dru, Jean-Marie

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Beyond Disruption: Changing the Rules in the Marketplace
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Beyond Disruption: Changing the Rules in the Marketplace

by Dru, Jean-Marie

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ISBN 10 / ISBN 13
9780471218999 / 0471218995
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