Skip to content

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top
Stock Photo: Cover May Be Different

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers Hardcover - 2002

by Joseph H. Boyett; Jimmie T. Boyett

Summary

Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.

Details

  • Title The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
  • Author Joseph H. Boyett; Jimmie T. Boyett
  • Binding Hardcover
  • Edition First Edition
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, New York, New York, U.S.A.
  • Date November 15, 2002
  • Illustrated Yes
  • ISBN 9780471213772 / 0471213772
  • Weight 1.08 lbs (0.49 kg)
  • Dimensions 9.04 x 6.84 x 0.93 in (22.96 x 17.37 x 2.36 cm)
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2003535417
  • Dewey Decimal Code 380.1

About the author

JOSEPH H. BOYETT (joe@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com), a consulting and research firm specializing in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of numerous books, including Workplace 2000, and Beyond Workplace 2000, as well as the Wiley titles The Guru Guide(TM), The Guru Guide(TM) to the Knowledge Economy, and The Guru Guide(TM) to Entrepreneurship.

JIMMIE T. BOYETT (jimmie@jboyett.com) is cofounder of Boyett & Associates (www.jboyett.com). She is the coauthor of six books, including The Guru Guide(TM), The Guru Guide(TM) to the Knowledge Economy, The Guru Guide(TM) to Entrepreneurship, and Beyond Workplace 2000. Boyett is a recognized expert on business process reengineering and the application of leading-edge information systems technology. Her clients have included Hartmarx, Brunswick Corporation, Burlington Industries, Methodist Hospitals, JP Stevens, and Southwestern Bell.

More Copies for Sale

The Guru Guide to Marketing : A Concise Guide to the Best Ideas from Today's Top Marketers
Stock Photo: Cover May Be Different

The Guru Guide to Marketing : A Concise Guide to the Best Ideas from Today's Top Marketers

by Boyett, Jimmie T., Boyett, Joseph H

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780471213772 / 0471213772
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€8.00
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
€8.00
FREE shipping to USA
THE GURU GUIDE TO MARKETING: A CONCISE GUIDE TO THE BEST IDEAS FROM TODAY'S TOP MARKETERS
Stock Photo: Cover May Be Different

THE GURU GUIDE TO MARKETING: A CONCISE GUIDE TO THE BEST IDEAS FROM TODAY'S TOP MARKETERS

by BOYETT, JOSEPH H ; BOYETT, JIMMIE T

  • Used
  • Very Good
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780471213772 / 0471213772
Quantity Available
1
Seller
Indianapolis, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€14.26
€11.98 shipping to USA

Show Details

Description:
Very Good.
Item Price
€14.26
€11.98 shipping to USA
The Guru Guide to Marketing : A Concise Guide to the Best Ideas from Today's Top Marketers
Stock Photo: Cover May Be Different

The Guru Guide to Marketing : A Concise Guide to the Best Ideas from Today's Top Marketers

by Boyett, Jimmie T., Boyett, Joseph H

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780471213772 / 0471213772
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€15.89
€9.47 shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
€15.89
€9.47 shipping to USA
The Guru Guide to Marketing
Stock Photo: Cover May Be Different

The Guru Guide to Marketing

by Jimmie T. Boyett Joseph H. Boyett

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780471213772 / 0471213772
Quantity Available
4
Seller
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€20.67
€3.78 shipping to USA

Show Details

Description:
John Wiley & Sons , pp. xiv + 252 . Hardback. New.
Item Price
€20.67
€3.78 shipping to USA
The Guru Guide to Marketing A Concise Guide to the Best Ideas From to day's Top Marketers
Stock Photo: Cover May Be Different

The Guru Guide to Marketing A Concise Guide to the Best Ideas From to day's Top Marketers

by Joseph H. Boyett

  • New
Condition
New
ISBN 10 / ISBN 13
9780471213772 / 0471213772
Quantity Available
5
Seller
New Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€27.70
€4.73 shipping to USA

Show Details

Description:
New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
Item Price
€27.70
€4.73 shipping to USA
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
Stock Photo: Cover May Be Different

The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

by Boyett, Joseph H.

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471213772 / 0471213772
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€38.10
FREE shipping to USA

Show Details

Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
€38.10
FREE shipping to USA