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Welcome to the Creative Age: Bananas, Business and the Death of Marketing
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Welcome to the Creative Age: Bananas, Business and the Death of Marketing Hardcover - 2002 - 1st Edition

by Mark Earls; Earls


From the publisher

"The Death of Marketing" bietet ein neues, revolutionres Konzept mit frischen Ideen fr den Geschftsbetrieb im 21. Jahrhundert.

Dieses Buch lutet eine neue ra der Kreativitt im Geschftsleben ein: Durch eine Flle neuer Ideen und Praktiken wird sich der Geschftsablauf drastisch verndern (und verbessern).

Jetzt heisst es: Welche neuen Ideen gibt es, und wie werden sie am Arbeitsplatz umgesetzt. Welche der "alten Zpfe" soll man abschneiden, und welche der althergebrachten Methoden beibehalten.

Der Band gibt hierzu einen berblick ber das Marketing-Zeitalter - von der Vergangenheit zur Gegenwart und hin zur Zukunft.

Er sttzt sich dabei auf Erkenntnisse der Soziologie und Psychologie.

Klar, verstndlich und ohne Fachjargon.

Praxisnah und leicht umsetzbar.

Der Autor gehrt zu den Spitzenplanern in der Marketingbranche und arbeitet fr eine der fhrenden Werbeagenturen Gro britanniens - Ogilvy and Mather.

From the jacket flap

This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations.

An online bulletin board allows you to share your own experiences and debate with other readers: www.deathofmarketing.com

Details

  • Title Welcome to the Creative Age: Bananas, Business and the Death of Marketing
  • Author Mark Earls; Earls
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 292
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, Chichester, West Sussex, England
  • Date 2002-08-02
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780470844991 / 047084499X
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.24 x 6.24 x 0.85 in (23.47 x 15.85 x 2.16 cm)
  • Library of Congress subjects Creative ability in business, Marketing
  • Library of Congress Catalog Number 2002512721
  • Dewey Decimal Code 658.8

About the author

MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies.

Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication.

Andrew Jaffe, chair of the US Clio Awards described to Mark as 'one of the London Advertising scene's foremost contrarians'.

Mark lives in North London but dreams of tight lines, off-drives and sunnier climes.

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Welcome to the Creative Age - Bananas, Business and the Death of Marketing

Welcome to the Creative Age - Bananas, Business and the Death of Marketing

by Earls, Mark

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Welcome to the Creative Age: Bananas, Business and the Death of Marketing
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Welcome to the Creative Age: Bananas, Business and the Death of Marketing

by Earls, M.

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ISBN 10 / ISBN 13
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John Wiley and Sons, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470844991
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Welcome to the Creative Age: Bananas, Business and the Death of Marketing
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Welcome to the Creative Age: Bananas, Business and the Death of Marketing

by Earls, M.

  • Used
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Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780470844991 / 047084499x
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Description:
John Wiley and Sons, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780470844991
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€2.38
€15.16 shipping to USA
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
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Welcome to the Creative Age: Bananas, Business and the Death of Marketing

by Earls, M.

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Hardcover
ISBN 10 / ISBN 13
9780470844991 / 047084499X
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John Wiley and Sons, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:047084499X
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Welcome to the Creative Age - Bananas, Business and the Death of Marketing
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Welcome to the Creative Age - Bananas, Business and the Death of Marketing

by Earls, Mark

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Welcome to the Creative Age: Bananas, Business and the Death of Marketing
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Welcome to the Creative Age : Bananas, Business and the Death of Marketing

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Welcome to the Creative Age : Bananas, Business and the Death of Marketing
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Welcome to the Creative Age : Bananas, Business and the Death of Marketing

by Earls, Mark

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Welcome to the Creative Age : Bananas, Business and the Death of Marketing
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Welcome to the Creative Age : Bananas, Business and the Death of Marketing

by Earls, Mark

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