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Watch This
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Watch This Hardcover - 2007 - 1st Edition

by Verklin; Kanner

Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries and reveal how a few powerful ad-buying companies decide what consumers will see, hear, and read--and ultimately buy.


Details

  • Title Watch This
  • Author Verklin; Kanner
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons, US
  • Date 2007-04-01
  • Features Dust Cover, Index, Table of Contents
  • ISBN 9780470056431 / 0470056436
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.06 x 7.6 x 0.92 in (23.01 x 19.30 x 2.34 cm)
  • Library of Congress subjects Mass media - United States, Advertising - United States
  • Library of Congress Catalog Number 2007002544
  • Dewey Decimal Code 659.109

Media reviews

Citations

  • Library Journal, 04/23/2007, Page 0

About the author

David Verklin is chief executive of the largest independent media buying operation in the world, Carat Americas and Asia, with $5.5 billion in annual billings. He speaks to management executives both inside and outside the worlds of marketing, media and management. Recently, The Myers Report named him one of the American media industry's most influential people. He is regularly quoted in The New York Times, The Wall Street Journal, USA Today, the Washington Post and the trade press and serves as a media analyst for CNBC, ESPN and MSNBC.

Bernice Kanner is a marketing expert and author who for 13 years wrote the weekly "On Madison Avenue" column for New York Magazine. She has been a marketing columnist for Bloomberg LLC on radio, TV and in print. Currently she is editor of WomensBiz.US and produces an online column that is syndicated by Dow Jones. She has appeared on Oprah, The Today Show, CBS Morning News, Fox & Friends, ABC Worlds News, Dateline, Nightly Business Report, Inside Edition, A&E, CNBC, and many CNN shows. Her books, which include the Are You Normal? series (St. Martin's), The Super Bowl of Advertising: How the Commercials Won the Game (Bloomberg Press, 2003) Pocketbook Power, How to Reach the Hearts and Minds of Today's Most Coveted Consumers: Women (McGraw Hill/ Advertising Age, 2004) and The 100 Best TV Commercials And Why They Worked, (Times Books, 1999), have been reviewed in the Wall Street Journal, USA Today, NY Times, and the Washington Post.

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