Description:
Fine. Fine Published by Elsevier in 1973 176 pages Very light shelf wear to cover, otherwise NEW Quality Books Because We Care - Shipped from Canada Usually ships within 1-2 business days If you buy this book from us, we will donate a book to a local school We donate 10,000+ books to local schools every year
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Advertising Planning: Mathematical Models in Advertising Media Planning Hardcover - 1973
by D.H. Gensch
Details
- Title Advertising Planning: Mathematical Models in Advertising Media Planning
- Author D.H. Gensch
- Binding Hardcover
- Publisher Elsevier, Amsterdam
- Date 1973
- ISBN 9780444410740
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Mathematical Models in Advertising Media Planning
by Advertising Planning
- Used
- Fine
- Condition
- Used - Fine
- ISBN 10 / ISBN 13
- 9780444410740 / 0444410740
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- 1
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Ottawa, Ontario, Canada
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Advertising Planning : Mathematical Models in Advertising Media Planning
by Gensch, Dennis H
- Used
- Hardcover
- Condition
- Used - Good with no dust jacket
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780444410740 / 0444410740
- Quantity Available
- 1
- Seller
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Plymouth, Pennsylvania, United States
- Item Price
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€46.55FREE shipping to USA
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Description:
Amsterdam: Elsevier. Good with no dust jacket. 1973. Hardcover. 0444410740 . Library stamps/marks/labels/pocket peel on rear cover, TAPED boards and hinges, wear. Ugly yet still serviceable and solid hardcover.; "The author believes that simulation is the most realistic approach to the media scheduling problem and applies the AD-ME-SIM model to the campaign, as well as discussing linear programming, dynamic programming, marginal analysis and heuristic programming. Flow chart models are used to supplement more precise and concise mathematical models." ; ix, 176 pages .
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€46.55
FREE shipping to USA