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Marketing Management: A Cultural Perspective
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Marketing Management: A Cultural Perspective Paperback - 2012

by Penaloza, Lisa [Editor]; Toulouse, Nil [Editor]; Massimiliano Visconti, Luca [Editor];


Details

  • Title Marketing Management: A Cultural Perspective
  • Author Penaloza, Lisa [Editor]; Toulouse, Nil [Editor]; Massimiliano Visconti, Luca [Editor];
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 584
  • Language ENG
  • Publisher Routledge
  • Date 2012-02
  • ISBN 9780415606837

About the author

Lisa Pealoza is Professor of Marketing at EDHEC Business School, Lille, France. Her work exploring interpellations of cultural meanings and economic valuation in credit/debt, migration, community formation, and retailing is published in the Journal of Consumer Research, Journal of Marketing and Consumption, Markets and Culture.

Nil Toulouse is Professor of Marketing at the Universit Lille Nord de France and Skema Business School, France. Nil's research on sustainability, consumer ethics, immigration and fair trade appears in over 20 articles and chapters in periodicals and books, including the Journal of Macromarketing, Journal of Business Research, and Journal of Business Ethics.

Luca M. Visconti is Associate Professor of Marketing at ESCP Europe, Paris. His work appears in books and journals, including the Journal of Consumer Research, Journal of Advertising, Industrial Marketing Management, Journal of Business Research, Journal of Consumer Culture, and Consumption, Markets and Culture.

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Marketing Management: A Cultural Perspective

Marketing Management: A Cultural Perspective

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Marketing Management
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Marketing Management

by Toulouse, N. et al (eds)

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Marketing Management: A Cultural Perspective
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Marketing Management: A Cultural Perspective

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Marketing Management
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Marketing Management

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Marketing Management: A Cultural Perspective
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Marketing Management: A Cultural Perspective

by Penaloza, L. et al (eds)

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Routledge, 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780415606837
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Marketing Management: A Cultural Perspective

Marketing Management: A Cultural Perspective

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Marketing Management: A Cultural Perspective
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Marketing Management: A Cultural Perspective

by Lisa Peñaloza (Editor), Nil Toulouse (Editor), Luca Massimiliano Visconti (Editor)

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