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Marketing the Sports Organisation: Building Networks and Relationships Paperback - 2008 - 1st Edition
by Alain Ferrand; Scott McCarthy
From the publisher
Details
- Title Marketing the Sports Organisation: Building Networks and Relationships
- Author Alain Ferrand; Scott McCarthy
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 320
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2008-11-01
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780415453301 / 0415453305
- Weight 1.05 lbs (0.48 kg)
- Dimensions 9.1 x 6 x 0.7 in (23.11 x 15.24 x 1.78 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Sports administration, Relationship marketing
- Library of Congress Catalog Number 2008004334
- Dewey Decimal Code 338.437
Media reviews
Citations
- Reference and Research Bk News, 02/01/2009, Page 95
About the author
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Marketing the Sports Organisation: Building Networks and Relationships
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Marketing the Sports Organisation: Building Networks and Relationships
by Ferrand, Alain
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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Marketing the Sports Organisation : Building Networks and Relationships
by McCarthy, Scott, Ferrand, Alain
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Routledge. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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![Marketing the Sports Organisation : Building Networks and Relationships](https://d3525k1ryd2155.cloudfront.net/f/301/453/9780415453301.ME.0.m.jpg)
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Marketing the Sports Organisation : Building Networks and Relationships
by McCarthy, Scott, Ferrand, Alain
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780415453301 / 0415453305
- Quantity Available
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Dunfermline, Fife, United Kingdom
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Routledge. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Marketing the Sports Organisation : Building Networks and Relationships
by McCarthy, Scott, Ferrand, Alain
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780415453301 / 0415453305
- Quantity Available
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Dunfermline, Fife, United Kingdom
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€4.72€9.44 shipping to USA
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Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
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€4.72
€9.44
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Marketing the Sports Organisation: Building Networks and Relationships
by Alain Ferrand
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Southport, Merseyside, United Kingdom
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New. Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range an in-depth examination of tools and methods that increase the value of the product for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all…
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Marketing the Sports Organisation: Building Networks and Relationships
by Alain Ferrand
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Paperback / softback. New. Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.
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Marketing the Sports Organisation: Building Networks and Relationships
by Alain Ferrand
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- 9780415453301 / 0415453305
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Uxbridge, Greater London, United Kingdom
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and
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Marketing the Sports Organisation: Building Networks and Relationships
by Ferrand, Alain (Author)/ McCarthy, Scott (Author)
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Routledge, 2008. Paperback. New. 1st edition. 320 pages. 9.21x6.10x0.63 inches.
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Marketing the Sports Organisation: Building Networks and Relationships
by Ferrand, Alain
- Used
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- Paperback
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- Used - Good
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- ISBN 10 / ISBN 13
- 9780415453301 / 0415453305
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