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The Advertising Handbook (Media Practice)
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The Advertising Handbook (Media Practice) Paperback - 1995

by Sean Brierley


From the publisher

This work examines the how and why of advertising, placing the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it. Topics covered include: agency structures; advertiser-agency relationships; regulation; the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness; and how companies measure their success. The changing definition of advertising is also covered, with a look at the new communications agencies.

Details

  • Title The Advertising Handbook (Media Practice)
  • Author Sean Brierley
  • Binding Paperback
  • Edition N/A
  • Publisher Routledge
  • Date 1995
  • ISBN 9780415107143
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The Advertising Handbook (Media Practice)

The Advertising Handbook (Media Practice)

by Brierley, Sean

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Paperback
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The Advertising Handbook (Media Practice)
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The Advertising Handbook (Media Practice)

by Brierley, Sean

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780415107143 / 0415107148
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Routledge, 30/11/1995 00:00:01. paperback. Very Good. **PAPERBACK**
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The Advertising Handbook (Media Practice)
Stock Photo: Cover May Be Different

The Advertising Handbook (Media Practice)

by Sean Brierley

  • Used
  • Paperback
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Used; Good
Binding
Paperback
ISBN 10 / ISBN 13
9780415107143 / 0415107148
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Routledge. Paperback. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 11/30/1995
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The Advertising Handbook
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The Advertising Handbook

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The Advertising Handbook (Media Practice) Brierley, Sean
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The Advertising Handbook (Media Practice) Brierley, Sean

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The Advertising Handbook
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The Advertising Handbook

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ISBN 10 / ISBN 13
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Routledge, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415107143
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The Advertising Handbook (Media Practice)
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The Advertising Handbook (Media Practice)

by Sean Brierley

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  • Paperback
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ISBN 10 / ISBN 13
9780415107143 / 0415107148
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