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Pop!: Create the Perfect Pitch, Title, and Tagline for Anything Paperback - 2009
by Sam Horn
From the author of "Tongue Fu!" comes a unique and inspiring guide to jumpstart creativity and make ideas pop. Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process to create one-of-a-kind ideas, products, and messages that pop into consumers' imaginations.
Summary
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Details
- Title Pop!: Create the Perfect Pitch, Title, and Tagline for Anything
- Author Sam Horn
- Binding Paperback
- Edition Reprint
- Pages 256
- Volumes 1
- Language ENG
- Publisher Tarcherperigee, U.S.A.
- Date 2009-02-03
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780399533617 / 0399533613
- Weight 0.5 lbs (0.23 kg)
- Dimensions 8.26 x 5.48 x 0.68 in (20.98 x 13.92 x 1.73 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Advertising, Communication in marketing
- Dewey Decimal Code 658.802
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