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Paperback. Very Good.
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Interactive Services Marketing Paperback - 2000 - 1st Edition
by Raymond P. Fisk; Fisk
Details
- Title Interactive Services Marketing
- Author Raymond P. Fisk; Fisk
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 250
- Volumes 1
- Language ENG
- Publisher Houghton Mifflin, Boston, MA
- Date February 2000
- Illustrated Yes
- ISBN 9780395769164 / 0395769167
- Library of Congress subjects Service industries - Marketing, Service industries - Management
- Library of Congress Catalog Number 99072007
- Dewey Decimal Code 658.8
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Interactive Services Marketing
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Interactive Services Marketing
by John, Joby,Grove, Stephen J.,Fisk, Raymond P.
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Houghton Mifflin College Div, 2000-02-01. Paperback. Good. 0.5512 in x 9.7638 in x 7.8740 in.
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Interactive Services Marketing
by Fisk, Raymond P.; Grove.; John
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Houghton Mifflin (Academic), 2000-01-01. paperback. Good. 8x1x10. Book is in good condition. Previous owner's name is written on a page at the front of the book.
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Interactive Services Marketing
by Raymond P. Fisk, Grove. et John
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Houghton Mifflin (Academic), 2000. Paperback. Very Good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Interactive Services Marketing
by Raymond P. Fisk
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Houghton Mifflin Company, 2000. Paperback. Used: Acceptable. Paperback - 2000 - good condition - - . Isbn 0-395-76916-7, 0395769167. This edition covers the essentials of services marketing-with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions-both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. In addition, the theater continues to act as a model for the industry by encouraging students to compare service workers to actors, customers to audience members, the business to the backstage, and the service environment to the actual stage. In response to reviewers' comments,…
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Interactive Services Marketing
by Fisk, Raymond P., Grove, Stephen J., John, Joby
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Interactive Services Marketing
by Fisk, Raymond P., Grove, Stephen J., John, Joby
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Interactive Services Marketing
by Fisk, Raymond P.; Grove, Stephen J.; John, Joby
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Houghton Mifflin College Div, Boston, MA, 2000. Softcover. As New. Book appears new, Text clean, Cover in nice condition. Quantity Available: 1. ISBN: 0395769167. ISBN/EAN: 9780395769164. Pictures of this item not already displayed here available upon request. Inventory No: 1560738059. . 9780395769164
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Interactive Services Marketing
by Fisk, Raymond P.
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