MEDIAtions Text and Discourse in Media Studies Paperback - 1998
by Tolson, Andrew.
From the rear cover
MEDIAtions offers a fresh and original introduction to media text analysis. Focusing on the ways in which texts provide us with mediated forms of cultural experience, Andrew Tolson explores their use of signs and meanings, textual structures, modes of address, genres, stars and personalities. He introduces the key concepts and methods of text analysis, illustrating them with a rich variety of examples from different media: television and radio, cinema, advertising, photography, popular fiction, women's magazines and other print media. The book combines a useful survey of existing work in the field with a striking range of new perspectives which both challenge and inform the reader.
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- Title MEDIAtions Text and Discourse in Media Studies
- Author Tolson, Andrew.
- Binding Paperback
- Edition First Edition
- Publisher A Hodder Arnold Publication, London
- Date June 4, 1998
- ISBN 9780340574898
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