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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales Paperback - 2007

by Kevin Lee; Catherine Seda


First line

My experience using the internet as a marketing tool began with a class at UC San Diego in 1994.

Details

  • Title Search Engine Advertising: Buying Your Way to the Top to Increase Sales
  • Author Kevin Lee; Catherine Seda
  • Binding Paperback
  • Edition 2nd edition
  • Pages 262
  • Volumes 1
  • Language ENG
  • Publisher New Riders Publishing, Berkeley, CA
  • Date November 5, 2007
  • Illustrated Yes
  • ISBN 9780321495990 / 0321495993
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.02 x 7.02 x 0.6 in (22.91 x 17.83 x 1.52 cm)
  • Library of Congress subjects Internet marketing, Internet advertising
  • Library of Congress Catalog Number 2010287381
  • Dewey Decimal Code 659.144

About the author

Kevin Lee Didit, Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin's years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. A founding board member of SEMPO and its first elected Chairman Kevin is also active on the speaking circuit at top conferences. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife (a New York Psychologist) and two kids. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year(r) Award Finalist in the Metro New York Area for both 2008 and 2009, and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.
Catherine Seda, Internet marketing strategist, has helped companies leverage the Internet as a marketing tool since 1995. She is currently an Entrepreneur magazine columnist and eBay University instructor. She is also author of the best-selling book How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web and, as one of the leading experts on search marketing, has been quoted in eWeek.com, C/Net News, The E-Commerce Times, The NonProfit Times, and other publications.
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales (Voices That Matter)

Search Engine Advertising: Buying Your Way to the Top to Increase Sales (Voices That Matter)

by Seda, Catherine

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Search Engine Advertising : Buying Your Way to the Top to Increase Sales
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Search Engine Advertising : Buying Your Way to the Top to Increase Sales

by Lee, Kevin, O'Brien, Mary, Seda, Catherine

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Search Engine Advertising : Buying Your Way to the Top to Increase Sales

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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales

by Lee, Kevin

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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales

by Lee, Kevin; Seda, Catherine

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