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Amazon Town TV: An Audience Ethnography in Gurup�, Brazil (Joe R. and Teresa
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Amazon Town TV: An Audience Ethnography in Gurup�, Brazil (Joe R. and Teresa Lozano Long Series in Latin American and Latino Art and Culture) Paperback - 2014

by Richard Pace


From the publisher

In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurup one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurup in the decades during and following the spread of television.

Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television's introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television's influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.

Details

  • Title Amazon Town TV: An Audience Ethnography in Gurup�, Brazil (Joe R. and Teresa Lozano Long Series in Latin American and Latino Art and Culture)
  • Author Richard Pace
  • Binding Paperback
  • Pages 224
  • Language ENG
  • Publisher University of Texas Press
  • Date 2014
  • Features Bibliography, Index, Maps
  • ISBN 9780292762046
  • Themes
    • Cultural Region: Latin America

About the author

Professor of Anthropology Richard Pace and Assistant Professor of Sociology Brian P. Hinote serve on the faculty of Middle Tennessee State University. Pace is also the author of The Struggle for Amazon Town, and both authors have been widely published in scholarly journals.

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Amazon Town TV: An Audience Ethnography in Gurupá, Brazil (Joe R. and Teresa Lozano Long Series in Latin American and Latino Art and Culture)

by Pace, Richard

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