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Contemporary Advertising
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Contemporary Advertising Unknown - 1998

by William F. Arens


From the publisher

Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current, real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising, the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.

Details

  • Title Contemporary Advertising
  • Author William F. Arens
  • Binding unknown
  • Edition 7 Sub
  • Publisher McGraw-Hill Companies, Boston
  • Date 1998-08
  • ISBN 9780256262537
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Contemporary Advertising
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Contemporary Advertising

by Arens, William F

  • Used
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ISBN 10 / ISBN 13
9780256262537 / 0256262535
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McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages.
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Contemporary Advertising

Contemporary Advertising

by William F. Arens

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Hardcover
ISBN 10 / ISBN 13
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McGraw-Hill Higher Education, 1998. Hardcover. Good. Disclaimer:Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Contemporary Advertising
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Contemporary Advertising

by William F. Arens

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Used - Good
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Hardcover
ISBN 10 / ISBN 13
9780256262537 / 0256262535
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McGraw-Hill Companies, 1998-08-31. Hardcover. Good.
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Contemporary Advertising
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Contemporary Advertising

by Arens, William F.

  • Used
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Used - Very Good
ISBN 10 / ISBN 13
9780256262537 / 0256262535
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McGraw-Hill College. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
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Contemporary Advertising 7th
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Contemporary Advertising 7th

by Arens, William F

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  • Hardcover
Condition
Used - Good Condition
Edition
7th Edition
Binding
Hardcover
ISBN 10 / ISBN 13
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McGraw-Hill, Boston, MA, 1998. 7th Edition. Hardcover. Good Condition. Used book, good condition, some highlighting. Quantity Available: 1. ISBN: 0256262535. ISBN/EAN: 9780256262537. Pictures of this item not already displayed here available upon request. Inventory No: ABE323684698. . 9780256262537
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International Edition
Intl. Ed.

Contemporary Advertising - International Edition - 7th edition

by William F Arens

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International Edition
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seventh
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Paperback
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McGraw Hill, 1999. seventh. Softcover. Very Good Condition. Light age and reading wear. approx 600. No internal inscriptions. No torn or missing pages. This book is extra heavy and will involve extra post to countries out of Australia. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Education. ISBN: 0256262535. ISBN/EAN: 9780256262537. Pictures of this item not already displayed here available upon request. Inventory No: 57003. . 9780256262537
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