Description:
Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Marketing Strategy: Planning and Implementation Paperback - 1991
by Orville C. Walker; Jean-Claude Larrache; Harper W. Boyd
Details
- Title Marketing Strategy: Planning and Implementation
- Author Orville C. Walker; Jean-Claude Larrache; Harper W. Boyd
- Binding Paperback
- Edition First Edition (F
- Pages 503
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies, Homewood, IL
- Date November 1991
- ISBN 9780256090055 / 025609005X
- Weight 1.89 lbs (0.86 kg)
- Dimensions 9.11 x 7.37 x 0.91 in (23.14 x 18.72 x 2.31 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 91-27772
- Dewey Decimal Code 658.802
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Stock Photo: Cover May Be Different
Marketing Strategy : Planning and Implementation
by Larrache, Jean-Claude, Walker, Orville C., Jr., Boyd, Harper W., Jr
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780256090055 / 025609005x
- Quantity Available
- 1
- Seller
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Reno, Nevada, United States
- Item Price
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€4.66FREE shipping to USA
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Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
by Walker, Orville C.; Boyd, Harper W.; Larreche, Jean-Claude
- Used
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780256090055 / 025609005X
- Quantity Available
- 1
- Seller
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Binghamton, New York, United States
- Item Price
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€29.85€6.53 shipping to USA
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Description:
Richard D Irwin, 1991-11-01. Paperback. Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Book Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.
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€29.85
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Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
by Orville C. Walker,Harper W. Boyd,Jean-Claude Larre
- Used
- Good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780256090055 / 025609005X
- Quantity Available
- 1
- Seller
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Newport Coast, California, United States
- Item Price
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€39.61FREE shipping to USA
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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
€39.61
FREE shipping to USA