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Marketing Strategy: Planning and Implementation
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Marketing Strategy: Planning and Implementation Paperback - 1991

by Orville C. Walker; Jean-Claude Larrache; Harper W. Boyd


Details

  • Title Marketing Strategy: Planning and Implementation
  • Author Orville C. Walker; Jean-Claude Larrache; Harper W. Boyd
  • Binding Paperback
  • Edition First Edition (F
  • Pages 503
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, Homewood, IL
  • Date November 1991
  • ISBN 9780256090055 / 025609005X
  • Weight 1.89 lbs (0.86 kg)
  • Dimensions 9.11 x 7.37 x 0.91 in (23.14 x 18.72 x 2.31 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 91-27772
  • Dewey Decimal Code 658.802
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Marketing Strategy : Planning and Implementation
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Marketing Strategy : Planning and Implementation

by Larrache, Jean-Claude, Walker, Orville C., Jr., Boyd, Harper W., Jr

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780256090055 / 025609005x
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Reno, Nevada, United States
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Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
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Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

by Walker, Orville C.; Boyd, Harper W.; Larreche, Jean-Claude

  • Used
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780256090055 / 025609005X
Quantity Available
1
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Binghamton, New York, United States
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Description:
Richard D Irwin, 1991-11-01. Paperback. Like New. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Book Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.
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€29.85
€6.53 shipping to USA
Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
Stock Photo: Cover May Be Different

Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

by Orville C. Walker,Harper W. Boyd,Jean-Claude Larre

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780256090055 / 025609005X
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
€39.61
FREE shipping to USA

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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
€39.61
FREE shipping to USA