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University of Chicago Press, 5/15/1997 12:00:01 A. hardcover. Very Good. 1.0000 in x 9.2000 in x 6.3000 in.
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Breaking Up America: Advertisers and the New Media World Hardcover - 1997 - 1st Edition
by Joseph Turow
From the rear cover
This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the ad industry's vision of America is one of a fractured population of self-indulgent, suspicious individuals who reach out only to people like themselves, and the ads it creates both reflect and promote this view. Combining shrewd analysis of contemporary practices with a historical perspective, Turow traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of ever more aggressive target marketing. It is a strategy that includes all marketing vehicles, from cable TV to catalogs, direct mail to radio, newspapers to supermarket promotions. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. With increased technology, advertising can easily enter individuals' private spaces - their homes, cars, and offices - with news, entertainment, and commercial messages aimed specifically at them. As the major support system of American media, the ad industry has encouraged market segmentation and the creation of customized media. Ultimately, Turow predicts this trend will cause an erosion of tolerance and cooperation within U.S. society.
Details
- Title Breaking Up America: Advertisers and the New Media World
- Author Joseph Turow
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher University of Chicago Press, Chicago, Illinois
- Date 1997-05
- Features Bibliography, Index
- ISBN 9780226817491 / 0226817490
- Weight 1.05 lbs (0.48 kg)
- Dimensions 9.25 x 6.24 x 0.83 in (23.50 x 15.85 x 2.11 cm)
- Library of Congress subjects Target marketing - United States, Advertising - Social aspects - United States
- Library of Congress Catalog Number 96009853
- Dewey Decimal Code 659.104
Media reviews
Citations
- Kirkus Reviews, 01/01/1997, Page 51
- Library Journal, 02/01/1997, Page 92
- Publishers Weekly, 02/10/1997, Page 72
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Breaking Up America: Advertisers and the New Media World
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University of Chicago Press. Used - Acceptable. Hardcover The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly.
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Breaking up America : Advertisers and the New Media World
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University of Chicago Press, 1997. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.
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Breaking up America : Advertisers and the New Media World
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University of Chicago Press, 1997. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Breaking Up America: Advertisers and the New Media World
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University Of Chicago Press, 1997/05/15 00:00:00.000. Hardcover . Good. Turow,Joseph Breaking Up America: Advertisers And The New Media World Dust jacket has minor edge & corner wear from shelf. Dust jacket in good condition. Book has light edge & corner wear from shelf. Binding tight. Pages clean & tight. All U.S. orders shipped with tracking number & e-mail confirmation. All Orders Shipped With Tracking And Delivery Confirmation Numbers.
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Breaking Up America: Advertisers and the New Media World
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