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Hardback. Very Good.
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Hardcover - 2010 - 1st Edition
by Douglas Holt; Douglas Cameron
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- Title Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
- Author Douglas Holt; Douglas Cameron
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 408
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, Oxford
- Date 2010-12-09
- Illustrated Yes
- Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9780199587407 / 019958740X
- Weight 1.62 lbs (0.73 kg)
- Dimensions 9.47 x 6.45 x 1 in (24.05 x 16.38 x 2.54 cm)
- Library of Congress subjects Branding (Marketing), Marketing - Social aspects
- Library of Congress Catalog Number 2010935044
- Dewey Decimal Code 658.827
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Cameron, Douglas
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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
by Holt, Douglas B.; Cameron, Douglas
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Oxford: Oxford University Press, 2010. 1st Edition. Hardcover. As New/Fine. Octavo. pp xv, 387
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Douglas Holt; Douglas Cameron
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Douglas Holt
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlbo
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Holt, Douglas
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Douglas B. Holt
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New. Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They…
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Holt, Douglas; Cameron, Douglas
- New
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- Hardcover
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- 9780199587407 / 019958740X
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Oxford University Press, 2010-12-09. hardcover. New. 9x6x0.
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Douglas B. Holt
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Hardback. New. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
by Holt, Douglas; Cameron, Douglas
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- 9780199587407 / 019958740X
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Oxford University Press, 2010-12-09. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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Cultural Strategy
by Douglas Holt Douglas Cameron
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Oxford University Press OUP , pp. 404 . Hardback. New.
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