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Design: A Very Short Introduction
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Design: A Very Short Introduction Paperback - 2005

by John Heskett


From the publisher

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.

First line

One of the most curious features of the modern world is the manner is which design has been widely transformed into something banal and inconsequential.

Details

  • Title Design: A Very Short Introduction
  • Author John Heskett
  • Binding Paperback
  • Edition International Ed
  • Pages 148
  • Volumes 1
  • Language ENG
  • Publisher Oxford University Press, USA, Oxford
  • Date 2005-09-22
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780192854469 / 0192854461
  • Weight 0.34 lbs (0.15 kg)
  • Dimensions 6.96 x 4.4 x 0.39 in (17.68 x 11.18 x 0.99 cm)
  • Library of Congress subjects Design
  • Library of Congress Catalog Number 2005281069
  • Dewey Decimal Code 745.4

About the author


John Heskett is Chair Professior in the SChool of Design at Hong Kong Polytechnic University.
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