Homo Zapiens Paperback - 2002
by Victor Pelevin; Andrew Bromfield (Translator)
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
Summary
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
First line
Once upon a time in Russia there really was a carefree, youthful generation that smiled in joy at the summer, the sea and the sun, and chose Pepsi.
Details
- Title Homo Zapiens
- Author Victor Pelevin; Andrew Bromfield (Translator)
- Binding Paperback
- Edition Reprint
- Pages 256
- Volumes 1
- Language ENG
- Publisher Penguin Books
- Date 2002-12-31
- ISBN 9780142001813 / 0142001813
- Weight 0.48 lbs (0.22 kg)
- Dimensions 7.71 x 5.07 x 0.5 in (19.58 x 12.88 x 1.27 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Humorous fiction, Russia (Federation)
- Dewey Decimal Code FIC
Media reviews
"Pelevin's hardboiled wonderland of a Moscow sits well next to Murakami's Tokyo, Cortázar's Paris, and Terry Gilliam's Brazil." —Los Angeles Times
"...[A] bold, confidently written satire with more than a few laugh-out-loud moments." —Time Out New York
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