Up and Out of Poverty: The Social Marketing Solution Hardcover - 2009 - 1st Edition

Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern s Kellogg School of Management. Hailed as the foremost expert on the strategic practice of marketing, he is author of "Marketing Management," the field s definitive textbook (now in its 13th edition). Kotler s books also include "Principles of Marketing," "Strategic Marketing for Nonprofit Organizations," "Marketing Places," "Kotler on Marketing," "Marketing Insights A to Z," "Lateral Marketing," "Social Marketing," "Museum Strategies and Marketing," "Standing Room Only," and "Corporate Social Responsibility." His research encompasses social marketing, innovation, consumer marketing, business marketing, services marketing, distribution, and e-marketing. He has consulted with companies including IBM, Bank of America, Merck, GE, and Honeywell. Nancy R. Lee, President of Social Marketing Services, Inc., has more than 25 years of practical marketing experience in private, nonprofit, and public sectors. An adjunct faculty member at the University of Washington and Seattle University, she teaches Marketing in the Public Sector, Social Marketing, and Marketing for Nonprofit Organizations. Lee has coauthored four books with Philip Kotler, including "Social Marketing: Improving the Quality of Life," "Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause," and "Marketing in the Public Sector: A Roadmap for Improved Performance." "