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Consumer Behavior
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Consumer Behavior Hardcover - 2009

by Leon G. Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit (With)


Summary

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer’s ability to learn more about customers’ purchases in order to implement a strategy with greater precision.

From the publisher

Includes bibliographical references and index.

Details

  • Title Consumer Behavior
  • Author Leon G. Schiffman; Leslie Lazar Kanuk; Joseph Wisenblit (With)
  • Binding Hardcover
  • Edition 10th
  • Pages 518
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, USA
  • Date 2009-08
  • Illustrated Yes
  • ISBN 9780135053010 / 0135053013
  • Weight 3.2 lbs (1.45 kg)
  • Dimensions 10.9 x 8.6 x 1 in (27.69 x 21.84 x 2.54 cm)
  • Library of Congress subjects Consumer behavior, Motivation research (Marketing)
  • Library of Congress Catalog Number 2009010869
  • Dewey Decimal Code 658.834
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Consumer Behavior
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Consumer Behavior

by Schiffman, Leon G.

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Consumer Behavior
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Consumer Behavior

by Schiffman, Leon G.; Kanuk, Leslie Lazar; Wisenblit, Joseph [Contributor]

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Consumer Behavior

Consumer Behavior

by Leslie Kanuk; Leon Schiffman

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Consumer Behavior

Consumer Behavior

by Leslie Kanuk; Leon Schiffman

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Consumer Behavior

Consumer Behavior

by Schiffman, Leon G.; Kanuk, Leslie Lazar

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Consumer Behavior
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Consumer Behavior

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Consumer Behavior
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Consumer Behavior

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Consumer Behavior
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Consumer Behavior

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Consumer Behavior. 10th Edition
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Consumer Behavior. 10th Edition

by Schiffman, Leon G.; Kanuk, Leslie Lazar

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Consumer Behavior Schiffman, Leon G.; Kanuk, Leslie Lazar and Wisenblit, Joseph
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Consumer Behavior Schiffman, Leon G.; Kanuk, Leslie Lazar and Wisenblit, Joseph

by Schiffman, Leon G.; Kanuk, Leslie Lazar

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