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Strategic Brand Management
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Strategic Brand Management Hardcover - 2012

by Kevin Keller


Details

  • Title Strategic Brand Management
  • Author Kevin Keller
  • Binding Hardcover
  • Edition 4th
  • Pages 608
  • Volumes 1
  • Language ENG
  • Publisher Pearson, U.S.A
  • Date 2012-08
  • Illustrated Yes
  • ISBN 9780132664257 / 0132664259
  • Weight 3.02 lbs (1.37 kg)
  • Dimensions 0.39 x 0.39 x 0.39 in (0.99 x 0.99 x 0.99 cm)
  • Library of Congress subjects Brand name products - Management
  • Library of Congress Catalog Number 2012024141
  • Dewey Decimal Code 658.827
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

by Keller, Kevin

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

by Keller, Kevin

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

by Keller, Kevin

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Strategic Brand Management
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Strategic Brand Management

by Keller, Kevin

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ISBN 10 / ISBN 13
9780132664257 / 0132664259
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