Description:
US: Prentice Hall, 2005. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Principles of Marketing: An Asian Perspective provides an authoritative, co mprehensive, innovative, managerial, and practical introduction to the fasc inating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students' educational experience.
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Principles of Marketing An Asian Perspective Paperback - 2005
by David K. Tse
Details
- Title Principles of Marketing An Asian Perspective
- Author David K. Tse
- Binding Paperback
- Publisher Prentice Hall
- Date February 28, 2005
- ISBN 9780131234390
More Copies for Sale
Principles of Marketing: An Asian Perspective
by Kotler, Philip
- Used
- very good
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780131234390 / 0131234390
- Quantity Available
- 1
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Tokyo, Japan
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€10.66€11.34 shipping to USA
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