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The Essential Guide to Web Strategy for Entrepreneurs [With CDROM]
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The Essential Guide to Web Strategy for Entrepreneurs [With CDROM] Paperback - 2001

by Thomas Bergman; Stephen Garrison


From the publisher

Finally, there's a hype-free, business-focused guide to Web strategy for every entrepreneur. Tom Bergman and Stephan Garrison present intelligent, implementable strategies for extending business' reach, at minimal costs. From start to finish, the focus is on realism -- and on profit. Drawing upon the experiences of real companies, Bergman and Garrison demonstrate how to formulate strategies using existing assets. Coverage includes every aspect of Web strategy, including choosing a Web host, creating content, evaluating Web designs, securing your site, handling transactions, and much more. The book also includes detailed coverage of marketing, organized around the four dimensions that drive any business: price, place, product and promotion. The authors also provide an easy-to-understand glossary of key Web terms.

Details

  • Title The Essential Guide to Web Strategy for Entrepreneurs [With CDROM]
  • Author Thomas Bergman; Stephen Garrison
  • Binding Paperback
  • Edition 1st
  • Pages 350
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, ^^ in Stock: we Ship at Once fr. IL USA;
  • Date September 7, 2001
  • Illustrated Yes
  • ISBN 9780130621115 / 0130621110
  • Weight 1.34 lbs (0.61 kg)
  • Dimensions 9.22 x 7 x 1 in (23.42 x 17.78 x 2.54 cm)
  • Library of Congress subjects Electronic commerce
  • Library of Congress Catalog Number 2001036059
  • Dewey Decimal Code 658.814

About the author

DR. THOMAS P. BERGMAN is Associate Professor, Management Department, College of Business Administration at the University of Central Oklahoma, where he currently teaches Internet-based business strategy and consulting. An engineer and CPA, he holds a Ph.D. from the University of Oklahoma. He previously worked for Arthur Andersen & Co. as an auditor. Bergman co-authored The Business Student Writer's Manual and Guide to the Internet (Prentice Hall) with Stephen M. Garrison.

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The Essential Guide to Web Strategy for Entrepreneurs
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The Essential Guide to Web Strategy for Entrepreneurs

by Thomas P Bergman Stephen M. Garrison

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The Essential Guide To E-business For The Entrepreneur - From Floppy To Dvd

by Garrison, Stephen M.,

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by GARRISON, STEPHEN M.,

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THE ESSENTIAL GUIDE TO E-BUSINESS FOR THE ENTREPRENEUR - FROM FLOPPY TO DVD
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THE ESSENTIAL GUIDE TO E-BUSINESS FOR THE ENTREPRENEUR - FROM FLOPPY TO DVD

by GARRISON, STEPHEN M.,

  • Used
  • Hardcover
  • first
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1st
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Hardcover
ISBN 10 / ISBN 13
9780130621115 / 0130621110
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New Delhi, India
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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€59.55
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Description:
Prentice Hall, 2001. 1st. Hardcover. UsedLikeNew/UsedLikeNew.
Item Price
€59.55
€9.45 shipping to USA