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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach Paperback - 2013

by Orville C. Walker; John Mullins


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  • Title Marketing Strategy: A Decision-Focused Approach
  • Author Orville C. Walker; John Mullins
  • Binding Paperback
  • Edition [ Edition: eight
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, U.S.A.
  • Date 2013-01
  • Features Index
  • ISBN 9780078028946 / 0078028949
  • Weight 1.52 lbs (0.69 kg)
  • Dimensions 10.02 x 8.07 x 0.56 in (25.45 x 20.50 x 1.42 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2012041227
  • Dewey Decimal Code 658.802
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Marketing Strategy: A Decision-Focused Approach

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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville C

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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville C.

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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville; Mullins, John

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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville C

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ISBN 10 / ISBN 13
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Marketing Strategy: A Decision Focused Approach
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Marketing Strategy: A Decision Focused Approach

by Walker, Orville C., and Mullins, John W.

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