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Marketing Strategy: A Decision-Focused Approach Paperback - 2010
by Orville C. Walker; John W. Mullins
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- Title Marketing Strategy: A Decision-Focused Approach
- Author Orville C. Walker; John W. Mullins
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 352
- Volumes 1
- Language ENG
- Publisher Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A.
- Date 2010-02
- Illustrated Yes
- ISBN 9780073381152 / 0073381152
- Weight 1.4 lbs (0.64 kg)
- Dimensions 9.9 x 7.9 x 0.6 in (25.15 x 20.07 x 1.52 cm)
- Library of Congress subjects Marketing - Management
- Library of Congress Catalog Number 2009043026
- Dewey Decimal Code 658.802
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Marketing Strategy : A Decision Focused Approach
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Marketing Strategy: A Decision Focused Approach
by Walker, Orville
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