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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach Paperback - 2010

by Orville C. Walker; John W. Mullins


From the publisher

Includes index.

Details

  • Title Marketing Strategy: A Decision-Focused Approach
  • Author Orville C. Walker; John W. Mullins
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A.
  • Date 2010-02
  • Illustrated Yes
  • ISBN 9780073381152 / 0073381152
  • Weight 1.4 lbs (0.64 kg)
  • Dimensions 9.9 x 7.9 x 0.6 in (25.15 x 20.07 x 1.52 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2009043026
  • Dewey Decimal Code 658.802
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Marketing Strategy: A Decision Focused Approach
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Marketing Strategy : A Decision Focused Approach

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Marketing Strategy : A Decision Focused Approach
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Marketing Strategy : A Decision Focused Approach

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Marketing Strategy : A Decision Focused Approach
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Marketing Strategy : A Decision Focused Approach

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Marketing Strategy: A Decision Focused Approach
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Marketing Strategy: A Decision Focused Approach

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Marketing Strategy: A Decision Focused Approach
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Marketing Strategy: A Decision Focused Approach

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Marketing Strategy: A Decision Focused Approach
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Marketing Strategy: A Decision Focused Approach

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