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Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach Paperback - 2004 - 5th Edition

by John W. Mullins; Orville C. Walker; Jr Boyd


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  • Title Marketing Management: A Strategic Decision-Making Approach
  • Author John W. Mullins; Orville C. Walker; Jr Boyd
  • Binding Paperback
  • Edition number 5th
  • Edition 5
  • Pages 520
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A.
  • Date February 4, 2004
  • Illustrated Yes
  • ISBN 9780072863703 / 0072863706
  • Weight 2.11 lbs (0.96 kg)
  • Dimensions 9.92 x 8.2 x 0.77 in (25.20 x 20.83 x 1.96 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2003066459
  • Dewey Decimal Code 658.8
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Marketing Management : A Strategic Decision-Making Approach
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Marketing Management : A Strategic Decision-Making Approach

by Larreche, Jean-Claude, Walker, Orville C., Boyd, Harper W., Jr., Mullins, John W

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Marketing Management : A Strategic Decision-Making Approach

Marketing Management : A Strategic Decision-Making Approach

by Boyd, Harper W., Jr.; Jean-Claude Larreche; John W. Mullins; Orville C. Walker

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Marketing Management : A Strategic Decision-Making Approach

Marketing Management : A Strategic Decision-Making Approach

by Boyd, Harper W., Jr.; Jean-Claude Larreche; John W. Mullins; Orville C. Walker

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Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach

by Mullins,John

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Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach

by Mullins,John

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Marketing Management
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Marketing Management

by Others John W. Mullins

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