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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach Paperback - 2002

by Orville C. Walker; Jr Boyd; John Mullins


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  • Title Marketing Strategy: A Decision-Focused Approach
  • Author Orville C. Walker; Jr Boyd; John Mullins
  • Binding Paperback
  • Edition 4th Edition
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Boston, MA
  • Date April 4, 2002
  • ISBN 9780072553932 / 0072553936
  • Dewey Decimal Code 658.802
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Marketing Strategy : A Decision-Focused Approach
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Marketing Strategy : A Decision-Focused Approach

by Larreche, Jean-Claude, Mullins, John, Walker, Orville C., Boyd, Harper W., Jr

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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville C.; Boyd, Jr, Harper; Mullins, John

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Paperback
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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville C

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McGraw-Hill Education, 2002-04-04. 4. paperback. Used: Good.
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Marketing Strategy:  A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville C, Boyd, Jr., Harper W, Mullins, John, Larreche, Jean-Claude, Boyd, Jr., Harper

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Used - Good
ISBN 10 / ISBN 13
9780072553932 / 0072553936
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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach

by Walker, Orville C

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780072553932 / 0072553936
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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