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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to
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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business Hardcover - 2013 - 1st Edition

by Paul M. Rand


From the publisher

Reach more customers and grow your business with today's most powerful marketing tool: Word-of-Mouth

Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing's "holy grail," how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix.

Paul M. Rand is the founder, President and CEO of Zcalo Group, one of the world's leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.

Details

  • Title Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
  • Author Paul M. Rand
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, New York, NY
  • Date 2013-09
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780071816212 / 0071816216
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.1 x 6.2 x 1.1 in (23.11 x 15.75 x 2.79 cm)
  • Library of Congress subjects Branding (Marketing), Oral communication
  • Library of Congress Catalog Number 2013014110
  • Dewey Decimal Code 658.872

Media reviews

Citations

  • Choice, 03/01/2014, Page 0

About the author

PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.

WWW.HIGHLYRECOMMENDEDBOOK.COM

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