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Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value
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Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value Hardcover - 2002 - 1st Edition

by J. Nicholas DeBonis; Eric W. Balinski; Philip Allen


First line

"The business marketing mantra from the mid-1950s was the marketing mix, the 4Ps of marketing-Product, Placement, Price, Promotion."

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  • Title Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value
  • Author J. Nicholas DeBonis; Eric W. Balinski; Philip Allen
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 243 x 182mm 288 pages
  • Publisher McGraw-Hill
  • Date December 12, 2002
  • ISBN 9780071396561
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
Stock Photo: Cover May Be Different

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

by J. Nicholas DeBonis, Eric W. Balinski, Philip Allen

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ISBN 10 / ISBN 13
9780071396561 / 007139656x
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McGraw-Hill. Used - Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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€5.57
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
Stock Photo: Cover May Be Different

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

by J. Nicholas DeBonis; Eric W. Balinski; Philip Allen

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780071396561 / 007139656X
Quantity Available
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McGraw-Hill, 2002-12-12. Hardcover. Good.
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
Stock Photo: Cover May Be Different

Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

by J. Nicholas DeBonis

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780071396561 / 007139656X
Quantity Available
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Valued Based Marketing  for Bottom-Line Success
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Valued Based Marketing for Bottom-Line Success

by De Bonnis, J. Nicholas, Eric Balinski and Phil Allen

  • Used
  • as new
  • Hardcover
  • first
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Edition
First Edition, First Printing
Binding
Hardcover
ISBN 10 / ISBN 13
9780071396561 / 007139656X
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Description:
New York: McGraw-Hill, 2002. First Edition, First Printing. Hardcover. As New/As New. Black Board Covers with Gilt Lettering to Spine; White Endpapers; Book Interior is clean, tight and unmarked; large 8vo; 244 pages; dustjacket is protected by a mylar wrapper and is clean and bright with no noted defects 1.67#; P3; A; MS39.95; OD-012823; C-126; 7/15/303;
Item Price
€49.50
€3.73 shipping to USA