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McGraw-Hill. Used - Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner’s name, short gifter’s inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value Hardcover - 2002 - 1st Edition
by J. Nicholas DeBonis; Eric W. Balinski; Philip Allen
First line
"The business marketing mantra from the mid-1950s was the marketing mix, the 4Ps of marketing-Product, Placement, Price, Promotion."
Details
- Title Value-Based Marketing for Bottom-Line success 5 Steps to Creating Customer Value
- Author J. Nicholas DeBonis; Eric W. Balinski; Philip Allen
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 243 x 182mm 288 pages
- Publisher McGraw-Hill
- Date December 12, 2002
- ISBN 9780071396561
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
by J. Nicholas DeBonis, Eric W. Balinski, Philip Allen
- Used
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- Used - Very Good
- ISBN 10 / ISBN 13
- 9780071396561 / 007139656x
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
by J. Nicholas DeBonis; Eric W. Balinski; Philip Allen
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071396561 / 007139656X
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McGraw-Hill, 2002-12-12. Hardcover. Good.
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Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value
by J. Nicholas DeBonis
- Used
- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071396561 / 007139656X
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Valued Based Marketing for Bottom-Line Success
by De Bonnis, J. Nicholas, Eric Balinski and Phil Allen
- Used
- as new
- Hardcover
- first
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- As New
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- First Edition, First Printing
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071396561 / 007139656X
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Description:
New York: McGraw-Hill, 2002. First Edition, First Printing. Hardcover. As New/As New. Black Board Covers with Gilt Lettering to Spine; White Endpapers; Book Interior is clean, tight and unmarked; large 8vo; 244 pages; dustjacket is protected by a mylar wrapper and is clean and bright with no noted defects 1.67#; P3; A; MS39.95; OD-012823; C-126; 7/15/303;
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