Description:
Mcgraw-Hill Education, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148
Stock Photo: Cover May Be Different
Services Marketing Paperback - 2002
by Valarie A. Zeithaml; Mary Jo Bitner
Details
- Title Services Marketing
- Author Valarie A. Zeithaml; Mary Jo Bitner
- Binding Paperback
- Edition Auflage: 3. A. (
- Pages 624
- Language ENG
- Publisher McGraw Hill Higher Education, Mcgraw-Hill Professional
- Date August 1, 2002
- ISBN 9780071199148
More Copies for Sale
Stock Photo: Cover May Be Different
Services Marketing
by Zeithaml, V. A. and Bitner, M. J.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
€2.36€15.07 shipping to USA
Show Details
Item Price
€2.36
€15.07
shipping to USA
Stock Photo: Cover May Be Different
Services Marketing: Integrating Customer Focus Across the Firm
by Zeithaml, V. A. & Bitner, M. J.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
€2.36€15.07 shipping to USA
Show Details
Description:
McGraw-Hill , 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148
Item Price
€2.36
€15.07
shipping to USA
Stock Photo: Cover May Be Different
Services Marketing: Integrating Customer Focus Across the Firm
by Zeithaml, V.A. and Bitner, M.J.
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
Lincoln, Lincolnshire, Aberdeen, United Kingdom
- Item Price
-
€3.65€15.07 shipping to USA
Show Details
Description:
McGraw-Hill , 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148
Item Price
€3.65
€15.07
shipping to USA
Stock Photo: Cover May Be Different
Services Marketing
by Valarie Zeithaml et Mary Jo Bitner
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
Morangis, France
- Item Price
-
€4.69€11.28 shipping to USA
Show Details
Description:
McGraw-Hill Professional, 2003. Paperback. Good. Traces of creases on the cover. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this book's net price to charity organizations.
Item Price
€4.69
€11.28
shipping to USA
Stock Photo: Cover May Be Different
Services Marketing : Integrating Customer Focus Across the Firm
by Zeithaml, Valarie A., Bitner, Mary Jo
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
Dunfermline, Fife, United Kingdom
- Item Price
-
€6.90€9.40 shipping to USA
Show Details
Description:
McGraw-Hill Education. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
€6.90
€9.40
shipping to USA
Services Marketing von Valerie Zeithaml (Autor), Mary J. Bitner (Autor)
by Valerie Zeithaml (Autor), Mary J. Bitner (Autor)
- Used
- Hardcover
- Condition
- Used
- Edition
- Auflage: 3. A. (1. August 2002)
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
- Item Price
-
€12.99€19.95 shipping to USA
Show Details
Description:
Mcgraw-Hill Professional, Auflage: 3. A. (1. August 2002). Auflage: 3. A. (1. August 2002). Hardcover. Analysis of services marketing practice and strategy, with business-to- business examples. Third edition. "Services Marketing, 3rd Edition", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text offers part openers that sequentially build the model gap by gap. Each part of this book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy, and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated…
Read More Item Price
€12.99
€19.95
shipping to USA
Stock Photo: Cover May Be Different
Services Marketing. Integrating Costumer Focus Across the Firm
by Mary Jo Bitner/Zeithaml, Valarie A,
- Used
- Paperback
- Condition
- Used
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
H.I. Ambacht, Netherlands
- Item Price
-
€26.45€25.00 shipping to USA
Show Details
Description:
McGraw-Hill 2003. Grote Paperback, nette staat, 668 pagina's.
Item Price
€26.45
€25.00
shipping to USA
Stock Photo: Cover May Be Different
Services Marketing
by Valerie Zeithaml, Mary Bitner ,
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
New Delhi, India
- Item Price
-
€33.36€4.70 shipping to USA
Show Details
Description:
New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
Item Price
€33.36
€4.70
shipping to USA
Stock Photo: Cover May Be Different
Services Marketing
by Zeithaml, Valarie/ Bitner, Mary Jo
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780071199148 / 0071199144
- Quantity Available
- 1
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
-
€61.40€11.82 shipping to USA
Show Details
Description:
McGraw-Hill Education, 2002. Paperback. New. 3rd edition. 624 pages. 9.80x7.90x1.00 inches.
Item Price
€61.40
€11.82
shipping to USA