Repetitive Advertising In Newspapers

Harvard University, Division Of Research, Graduate School Of Business Administration, 1964. First Edition. Hardback. Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 357 pages; The author addressed himself to one of advertising's most crucial needs: an understanding of the interrelationships of… Read more about this item

Cambridge: Harvard University. Good+ in Good dust jacket. 1964. First Edition. Hardcover. Faint foxing on edges and endpapers. Dust jacket is faded, chipped, rubbed and yellowing. .