Measuring Marketing

Paperback / softback. New. Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.

Wiley. Used - Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner’s name, short gifter’s inscription or light stamp.

Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.

Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Wiley, 2006-11-24. Paperback. New. New. In shrink wrap. Looks like an interesting title!

paperback. Good. Access codes and supplements are not guaranteed with used items.