Marketing It Products and Services

Hardback. New. Helps busy IT managers and marketing managers get up to speed on what's needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this resource provides what is needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies.

Paperback / softback. New.

New. Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to… Read more about this item

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

CRC Pr I Llc, 2009. Hardcover. New. 1st edition. 336 pages. 9.57x6.42x0.87 inches.

CRC Pr I Llc, 2019. Paperback. New. 336 pages. 9.21x6.14x0.87 inches.

CRC Pr I Llc, 2019. Paperback. New. 336 pages. 9.21x6.14x0.87 inches.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.