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Social Marketing in the 21st Century
by Alan R. Andreasen
- New
- Hardcover
- Condition
- New
- ISBN 10
- 141291633X
- ISBN 13
- 9781412916332
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
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About This Item
Hardback. New. Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes.
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Details
- Bookseller
- The Saint Bookstore
(GB)
- Bookseller's Inventory #
- A9781412916332
- Title
- Social Marketing in the 21st Century
- Author
- Alan R. Andreasen
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Hardcover
- ISBN 10
- 141291633X
- ISBN 13
- 9781412916332
- Publisher
- Sage Publications, Inc
- This edition first published
- 2005-12
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...