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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers

by Zaltman, Gerald; Zaltman, Lindsay

  • Used
  • Good
  • Hardcover
Condition
Good/Good
ISBN 10
1422121151
ISBN 13
9781422121153
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Maplewood, Missouri, United States
Item Price
€18.85
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About This Item

Marketing Business Press, 2008. Good hardcover with good dust jacket. Flyleaf torn out.. Hard Cover. Good/Good.

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Details

Bookseller
The Book House - St. Louis US (US)
Bookseller's Inventory #
230925-RD53
Title
Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Author
Zaltman, Gerald; Zaltman, Lindsay
Format/Binding
Hardcover
Book Condition
Used - Good
Jacket Condition
Good
Quantity Available
1
ISBN 10
1422121151
ISBN 13
9781422121153
Publisher
Marketing Business Press
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
2008
Keywords
Marketing, Advertising, Business, Psychology

Terms of Sale

The Book House - St. Louis

All orders shipped within 48 hours with delivery confirmation. We want you to be satisfied with your order and will make every effort to describe accurately and ship promptly. Return claims must be filed within two weeks of receiving item. Returned items may incur a small processing/handling fee depending on the circumstances.

About the Seller

The Book House - St. Louis

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Maplewood, Missouri

About The Book House - St. Louis

Booksellers since 1986. We have over 350,000 books in our open shop located in the St. Louis, Missouri area about 45,000 listed online. A portion of all proceeds support Second Chapter Life Center for young adults with special needs.

Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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