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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

by Geoffrey A. Moore

  • Used
Condition
Bien
ISBN 10
190096158X
ISBN 13
9781900961585
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About This Item

Capstone, 2000. Encuadernación de tapa blanda. Bien. Texto en inglés. Tapa blanda de editorial ilustrada con solapas. Sin subrayados ni anotaciones. Perfecto estado de conservación. Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.

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Details

Bookseller
LIBROS TOBAL ES (ES)
Bookseller's Inventory #
72113
Title
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Author
Geoffrey A. Moore
Format/Binding
Encuadernación de tapa blanda
Book Condition
Used - Bien
Quantity Available
1
Binding
Paperback
ISBN 10
190096158X
ISBN 13
9781900961585
Publisher
Capstone
Place of Publication
Chichester, West Sussex, United Kingdom
Date Published
2000

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LIBROS TOBAL

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