Consumer Behavior

Springer, USA, 2010. Tenth Edition. Softcover. Very Good Condition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 8131731561. ISBN/EAN: 9788131731567. Pictures of this item not already displayed here available upon… Read more about this item

SPRINGER (INDIA) PVT. LTD. India, 2010. Paperback. Good. Disclaimer:Dust jacket quality is not guaranteed.

Prentice Hall, 2007. Ninth Edition. Softcover. Very Good Condition/No Dust Jacket. Book is in used very good condition. Pages are bright and clean of markings. Binding is tight. 561 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 8120330862. ISBN/EAN: 9788120330863. Pictures of this item not already displayed here available upon request.… Read more about this item

This is a college or university level textbook on consumer behaviour. Part 1 provides the background and the tools for a strong and comprehensive unerstanding of consumer behaviour, Part 2 examines the consumer as an individual. Part 3 examines consumer behaviour in the context of their social and cultural settings.