Brands

Routledge, 2006. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Routledge. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Routledge. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

Routledge, 2006. Paperback. New. 1st edition. 160 pages. 8.25x5.50x0.50 inches.

paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Hardback. New. Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiotic theory to analyze brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement.

Routledge, 2006. Hardcover. New. 1st edition. 160 pages. 8.50x5.50x0.75 inches.